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Liz WillitsFounder and Copywriter
Fast-growing companies work with us.

The world’s top marketers and business leaders recommend us.

“Liz writes Damn-good copy.
Dave Gerhardt
Founder of DGMG
“Since we hired Liz, our revenue has increased by 400%. She’s our secret weapon.”
Harry Qi
Founder of Motion
“Liz has been an invaluable asset to the Hopin marketing team. She’s easy to work with, fast, and one of the best content writers we know — from email marketing to ad copy to content.”
Dave Schools
Head of Marketing at Hopin
“I’m a fan of email done right and have been using and studying it for a long time… and yet I still learn a lot from reading Liz’s thoughts and listening to her speeches. She knows her stuff!
Ann Handley
Chief Content Officer at MarketingProfs and Wall Street Journal Best-Selling Author

3 ways to learn about conversion copy and business growth

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Check out our free courses and guides on email marketing, content creation, copywriting, and more.

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Conversion copywriting

We’ve doubled conversion rates. Broke conversion records. And helped tech startups become tech unicorns.

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About Liz &
Content Phenom

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She’s worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

Liz is the founder of Content Phenom. Content Phenom helps businesses, creators, and freelancers grow with copy and content marketing that converts.

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